In an increasingly connected digital world, customer engagement with brands has transformed. With products and services becoming more commoditized, companies are now focusing on customer experience as a crucial competitive differentiator. Today’s customers prefer to take control of their journeys, opting for the DIY route whenever possible. Quick resolutions to simple or common problems are highly desired, and empowering customers to find their own answers leads to greater satisfaction and reduced strain on customer service agents.
The success of the sales and marketing teams presents additional challenges for customer services. As service demands grow, supporting an expanding customer base becomes more complex.