Retail Business Intelligence Enhancement

Client

Multi-national retail chain with physical stores and e-commerce presence

Business Challenges

Disconnected systems across physical and digital retail channels
Inefficient inventory and sales tracking
Limited customer engagement insights
Need for unified performance visibility

Solution Implemented

1. Data Integration

Consolidated store systems and e-commerce platforms using Azure Synapse Analytics
Created centralized data lake architecture.

2. Data Transformation

Implemented Dataflows and Azure Data Factory
Developed models for inventory, sales, and marketing campaigns

3. Advanced Analytics

Deployed Azure Machine Learning for:
- Demand forecasting
- Inventory optimization
- Personalized marketing
Created comprehensive KPI dashboards in Power BI

Business Impact

Optimized inventory management with reduced stockouts
Enhanced marketing effectiveness through data-driven personalization
Accelerated management decision-making process

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