Data Warehousing for Travel & Hospitality: Revenue, Guest, and Channel Data Unified

A hotel group builds a data warehouse and the revenue team doesn't trust it. The reasons are familiar: RevPAR in the warehouse doesn't match the PMS night audit report because room count treatment differs. ADR doesn't match because complimentary and house-use room treatment varies. Channel attribution differs because the warehouse uses booking-source field while the PMS uses rate-code mapping. Guest counts differ because the warehouse doesn't handle walk-ins and direct bookings the same way the PMS does. By month two, revenue managers are back to pulling the PMS night audit report for the weekly revenue meeting and the STR submission uses PMS data directly. The warehouse investment doesn't pay back.

Hospitality warehousing done right makes night-audit reconciliation and guest master data the foundation. Reservation dimensional models with STR-aligned RevPAR, ADR, and occupancy methodology. Channel attribution using the mapping the revenue team has validated (rate-code-based, booking-source-based, or hybrid). Guest master data with cross-property, cross-channel profile linkage. Revenue by department (rooms, F&B, spa, activities, other) for TRevPAR calculation. Commission tracking by channel for net-of-commission analytics. Night-audit reconciliation after every daily load so the warehouse matches what the GM reviews each morning. Done with this discipline, the warehouse becomes the analytical platform for revenue management, operations, and ownership reporting. Done generically, it stays parallel to the PMS.