Retail operates across channels (online, in-store, marketplace, mobile), locations (50-5,000 stores), and product assortments (10,000-500,000 SKUs) with thin margins where a 1% improvement in demand accuracy or markdown optimization saves millions. Salesforce for retail must connect POS transactions, e-commerce behavior, inventory positions, and customer profiles into unified intelligence that drives decisions at the speed retail requires.
Salesforce for retail spans Commerce Cloud (e-commerce), Marketing Cloud (personalization and campaigns), Service Cloud (customer support), and the CDP that unifies customer data across online, in-store, and marketplace channels into a single customer profile.